TV presenter Carol Vorderman has joined forces with Quaker Oats to support the charity Magic Breakfast, which helps raise awareness of the importance of breakfast to learning.

The initiative is part of Quaker's five year partnership with Magic Breakfast - which was set up to provide free meals to 16,000 primary school children - and consists of a TV ad that aims to encourage people to donate breakfast to school children by texting the code OATS14. Vorderman said 'I'm extremely passionate about and have been actively involved in education and learning for decades, it is the greatest gift we can give our children. Every morning should start with a full tummy to help them thrive, concentrate, grow and be inspired'.